12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
SIGN ME UP
Text goes here
X

Full Name

Company & Title

Descriptive text about the speaker goes here.

best decaf coffee
Friday
, 
September 
27
 at 
7:00pm
Sign Me Up
Text goes here
X

How to Get the Most Out of Your Decaf Coffee

As a true coffee lover, have you been looking down your nose at decaf? There are numerous rumors surrounding exactly how decaf is made, and whether or not it contains harmful chemicals, and there even is said to be a coffee plant growing that is naturally decaffeinated.

 

The truth of the matter is that when you understand the process of decaffeination, then you can make an educated decision in choosing best decaf coffee that will not only be delicious, but possibly as good as the real thing.

 

The one trick to make sure that your decaf cup of Joe is premium is to have your beans freshly roasted. You may find many websites that offer decaf options of their premium beans that are freshly roasted, so this is the best way to select your beans, especially since purchasing best decaf coffee or grounds at the grocery store means that they potentially have been sitting on the shelves for months at a time. The reason behind this is that decaf is often less purchased, so there is absolutely no way you will be able to buy a fresh bag from a shelf.

 

Best Ground Coffee Reviews On The Market - YouTube

 

The method used for decaffeinated green coffee beans is that they are thoroughly submerged in water. This causes them to swell, and they are often soaked with a type of solvent that can be water or chemical. The solvent is then left to sit and soak into the beans, and it is then evaporated so the green beans can dry out.

 

This is the most effective method to remove the caffeine from the beans, while still offering the best flavor. When you see a bag of beans that is labeled as naturally decaffeinated, that is because they are using ethyl acetate as a solvent that naturally is found in fruits and vegetables, as well as Java. It is still possible to use other more harmful solvents to decaffeinate that can possibly be carcinogenic.

 

The completely natural method to remove caffeine from the beans is with the water process, but that may affect the flavor significantly. The soaking of the water does remove the caffeine effectively, but it may also take out much of the natural oils and complex tastes.

 

This water method is all-natural, but the final beans will only be around 95% caffeine free. There is also a patented Swiss Water Process that is becoming more popular, which will actually naturally remove 99.9% of the caffeine with the same delicious taste of the beans.

 

The new best decaf coffee plant that is potentially being bred will naturally produce coffee with zero or little caffeine, coming from Cameroon. This would be a fantastic way to grow specific plant varieties with their own natural flavors that do not need to go through a decaffeination process, but we are looking at about 30% caffeine remaining.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

Sign up & share

Sign Me Up
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
Share with Friends
Facebook
Twitter
LinkedIn
Link
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

Sign Me Up

Google Icon
Google
Outlook Icon
Outlook
Apple Icon
Apple
Yahoo Icon
Yahoo